SSP produce regular seasonal campaigns for their coffee shop brand Caffe Ritazza. We were asked to create the latest winter campaign
that ran from November to February.
Artwork / Client liaison / Concept development / Contractor liaison / Design development
A cup sleeve had been previously designed and we were asked to incorporate this into the design and make it feel part of the overall winter campaign look and feel.
A knitted texture background was developed with patterned edges to emulate a winter jumper. We created ‘That warm snuggly feeling’ aspirational line and applied it to the cup, encouraging customers to try a different drink than their usual purchase. Finally a clear description and pricing was applied. The final look and feel was applied to various formats from A-boards, posters, tent cards etc and artworked appropriately.