Due to limited donations for newborns, Barnardo’s were keen to fill the niche by introducing a brand new range offering every day essentials for babies and toys for young children.
Brand development / Brand identity / Graphic design / In-store communication / Interior design concepts / Market positioning / Name generation / Space planning
As many parents hand their used newborns clothing to other parents and dispose of plastic cups, bowls etc. Plus parents demanding new products for their newborns, Barnardos identified a gap within their offer.
A new brand was developed called ‘Great & Small’ that was designed to be fun, friendly and stand up against the well established existing baby brands. The brand was created to look credible yet be aimed at the value end of the market. This has now been trailed with clothing, cups, bowls etc, plus basic wooden toys with
very positive results.