Pop-up store for John Lewis to increase brand awareness and promote exclusivity.
Brand application / Concept design
Jolly Horn were approached to create a temporary retail experience to drive awareness of Siemens as a premium laundry brand by positioning it as a highly desirable, ultra premium product for the home. Highlighting the exclusive relationship between Siemens and John Lewis, the space had to be capable of hosting PR events and live demos.
The final concept was titled “The Ultimate Laundrette”. Situated in the Centre of London close to Oxford Street, this enabled us to create a high impact brand experience with ultimate street pop. The punchy colours, materials and brand imagery provided a suitable backdrop to accompany the recessed wall mounted screens showing the Avant-Garde product range.