Pandora had recently developed a new brand positioning strategy ‘Unique as we are’ and were keen to produce an eye catching and relevant store launch programme. 80 stores were planned to open over the coming year, with the main enthuses on the 200th store opening in Chelmsford.
Contractor liaison / Graphic design / Interior design concepts / Material & Furniture specification / Signage & way finding
Pandora were keen to promote their full range of products and be know for the wide range of jewellery on offer rather than predominantly known for their charm bracelet jewellery.
Working closely with the marketing agency Pretty Green, Jolly Horn created an extruded, faceted pattern which reflected the latest trends in architecture and fashion plus cut stones. The eye catching impact worked alongside small view through areas creating intrigue and curiosity. This was accompanied by a ‘Gift with purchase’ tower, also based around the faceted theme creating further more theatre and interest in-store.