A boutique fitness studio, wanted to form a collaboration, tapping into their like-minded brand ethos. Combining healthy eating with a healthy lifestyle they aimed to revolutionise the South West London gym going experience.
Contractor liaison / Graphic design / Interior design concepts
Having successfully worked with John Taba on the Central London site of RAWligion, Jolly Horn were asked to look at how best to integrate the two brands harmoniously without diluting each individual brand. This was especially complicated when crossing the function of space from café to reception both graphically and physically.
Listening to both brands Jolly Horn manages to extract synergies leading to a crisp, inviting space allowing flexibility for evening events with the relaxed nature of a dwell space for pre or post workout. Materials, furniture and graphic communication lead to a feeling of well-being a revitalisation. Key focal points are the ‘Instagram wall’ providing a motivational focal point as you enter the space, and the low open counter with a front-loading fridge for post workout smoothies pre ordered by the customer before classes.