Rawligion is a healthy eating cafe that has revolutionised the way Londoners eat, by offering raw food & drinks which taste amazing and truly nourish the body and mind. Jolly Horn was asked to review and develop an extensive product communication system to demystify the many benefits of eating raw food.
Artwork / Brand development / Contractor liaison / Graphic design / In-store communication
Due to the variety of food and drink offers coupled with various health and well-being benefits, Rawligion realised that many customers who were new to their offer found it overwhelming and hard to make an informed decision.
A top to bottom communication hierarchy was developed that made it quick and easy to choose the type of food and drink that suited each customer. This was achieved by clearly indicating the offer on the exterior of the cafe. Once inside the customer was encouraged to choose the key benefit from the food and drink, followed by meal type, the highlighted products, top level product benefits and finally the detailed product content. A detailed menu was also developed along with promotional material.