info@jollyhorn.com 03333 445945

TESCO ECO-STORE

Tesco built their first ‘eco’ store based at Wick in Northern Scotland. They were aware that their existing communication package had to be developed to fit with the new store environment.

Scope of works included

Contractor liaison / Graphic communication / Store layout

Background

The communication package wanted to promote the benefits of this new store format. The initial challenge was to make sense of the facts and figures supplied and communicate them in an easy to understand language.

Result

A bold graphic look was developed that quickly informed customers of the store benefits. Further to this the traditional navigation system and promotional devices were developed to utilise the off cuts of plywood board used in the construction of the building.

Tesco Eco-Store - Jolly Horn Graphic design Agency Tesco Eco-Store - Jolly Horn Graphic design Agency
Contractor liaison, Graphic communication, Store layout Contractor liaison, Graphic communication, Store layout
Contractor liaison, Graphic communication, Store layout Contractor liaison, Graphic communication, Store layout
Contractor liaison, Graphic communication, Store layout Contractor liaison, Graphic communication, Store layout
Contractor liaison, Graphic communication, Store layout Contractor liaison, Graphic communication, Store layout
info@jollyhorn.com 03333 445945 - London - Winchester, Hampshire, UK - Swansea, South Wales, UK