Tesco built their first ‘eco’ store based at Wick in Northern Scotland. They were aware that their existing communication package had to be developed to fit with the new store environment.
Contractor liaison / Graphic communication / Store layout
The communication package wanted to promote the benefits of this new store format. The initial challenge was to make sense of the facts and figures supplied and communicate them in an easy to understand language.
A bold graphic look was developed that quickly informed customers of the store benefits. Further to this the traditional navigation system and promotional devices were developed to utilise the off cuts of plywood board used in the construction of the building.