Toshka was started by two passionate foodies who love the countryside and wholesome, seasonal, locally sourced food from around the UK. They approached Jolly Horn to refresh the brand and reflect their passions.
Brand identity / Brand personality / Competitor research / Graphic design / Seasonal campaigns / Website design
Starting from humble beginnings hosting diner parties, Anna Korenkova and Matt Sharp were keen to share their love of all things wholesome and seasonal. Starting with Super Clubs and then quickly moving on to pop up food and street markets, they were keen to refresh their brand and get the message across.
Working closely with Anna and Matt we developed a memorable brand personality that reflected their love for the countryside and the food that grows in it. The brand created had a rustic yet contemporary look and feel playing on a rambling map illustration and approachable friendly tone of voice. This was consistently applied across the various touch points from the website, promotional literature, packaging etc.