Creating a stir with the Waitrose Foodie pop-up.
Brand application / Concept design
Launching a new in-house gourmet dining range Waitrose asked Jolly Horn to come up with a number of concepts highlighting key sensorial experiences. This public event was to coincide with the launch of the food range featuring a number of the main dishes for the public to taste, cook and set precedent. Each aiming to educate the mind.
Presented under the umbrella of Waitrose ‘Taste Test Kitchen’, three contrasting concepts were created. Fine Dining at Waitrose, Global Food Market from Waitrose, and 360 Degrees Dining by Waitrose. Each concept focused on one of the three educators: taste, cook, and provenance. Technology, budget and user experience was incorporated into each concept with an aim to make this a product launch for all home chefs to remember.